The Targeted Group's Event Strategy

The Targeted Group has spent over 10 years developing a systematic way to connect companies with their prospects at events and deepen those relationships through an ongoing conversation online. Click on the tabs below the diagram for detailed information about each step.

Click here to see our competitors' strategy

Create Online Community
Develop Database System
Pre-Event Marketing Program
In-Person Interactive Event
Online Interactive Media
Post-Event Marketing Program
Lead Nurturing System
Reporting and Metrics

Create an Online Community

Targeted Group Online Communities

The Targeted Group will design, create and manage an online community that is an extension of your website.

Your custom community:

Enables excitement both leading up to and after your event which provides a platform for an ongoing online conversation with your customers
Allows your company to communicate with and retain the attention of your customers while providing compelling and desirable content about your company
Creates multiple integrated marketing opportunities over an extended amount of time
Drives traffic to your website and increases brand name exposure

Click here to view a sample online community

The cornerstone of The Targeted Group’s process is our ability to integrate live event experiences with an engaging and interactive online community through a custom online community that is an extension of your website. Our years of experience enable us to help you Design, Create and Manage the right environment to accomplish your goals.

Your customers will:

Spend more time on your website and interacting with your brand
Receive custom, entertaining video lessons from their event experience
Share their experiences and keep coming back

Your custom community will:

Reinforce your marketing message and brand penetration
Build reciprocity by delivering valuable content
Create an interactive conversation with your customers

Built custom to your company’s exact branding specifications, your community offers an innovative communication platform with a focus on extending valuable customer relationships. From a basic landing page micro-site used in our Pilot Programs, to a fully customized interactive community, we are your single source solution.

Community Elements

Your custom community will be the single point of contact for all of your event participants. A simple log-in will lead them to their own personal locker where they will be able to view a streamed video lesson of their event experience. Every element of the community is custom branded and designed to match your goals. The back end is entirely managed by The Targeted Group, while you are able to sit back and view your customers’ usage via live or reported data.

Your academy can also include

Forums and blogs
Commercials
Podcasts
Special offers and promotions
Company feedback and surveys

Each component will be finely tuned to capture the attention and imagination of your most important contacts.

Video Lessons

Each event participant will receive an interactive video lesson that is created custom to their individual event experience.

Each lesson includes:

Full motion video with custom introduction or broadcast quality commercial from your company
Unique, effective learning platform with narration, telestration and comparative modeling
Interesting and memorable lesson that will be watched time and time again

Click here to view a sample video golf lesson inside a custom community

Targeted Data System

The Targeted Data System is a proprietary data capture, behavior tracking and lead nurturing system that utilizes a blend of software, wireless and web-based technologies.

The Targeted Data System:

Provides companies with an efficient way to capture, qualify, and cultivate data associated with a prospect or customer.
Allows your company to have more relevant information about each prospect and track them throughout their experience both at your event and online.

Pre-Event Marketing Program

The Targeted Group helps drive your most important prospects to your event using a blend of email marketing and interact media that’s based on things their passionate about.

Your branded marketing campaign will:

Develop leads and creates tangible traction with interactive video email marketing.
Introduce your customers to the online community and builds excitement for the actual event.
Increase registration and participation at your event.
Begin communicating your key differentiators.
Fully track report open rates and click through rates

In-Person Interactive Event

The Targeted Group's in-person event experiences make your trade show booth or other event more effective for generating sales leads.

The Targeted Group's in-person events:

Provide an experience where staff, prospects, and customers can interact
Deliver an entertaining experience that is memorable and long lasting, whether it is a golf simulator, racing simulator or other exciting event solution
Leverage your online assets across multiple event experiences such as tradeshows, conventions, sales meetings, corporate outings, and more
Give your prospects a reason to access your online community and view their interactive lesson from the event

Online Interactive Media

After your event, keep your prospects interacting on your site and with your brand.

Your community's interactive media content will:

Include personalized golf, racing or other specialized lessons that utilize full-motion video and telestration.
Draw your most important prospects to you online community using things they are passionate about.
Keep prospects on your community where you can communicate your message for months to years to come.

Post-Event Marketing Program

Targeted Group Post Event

The Targeted Group's post-event marketing program will inform your event participants that their interactive golf or racing lesson is ready and will direct them to your online community.

The post-event marketing program will:

Reinforce your marketing message and brand penetration
Offer an innovative communication platform with a focus on extending valuable customer relationships
Promote the personalized and interactive video streamed lessons viewed on your community
Fully track and report open rates and click through rates are fully reported

Lead Nurturing System

Targeted Group Lead Nurturing

The Targeted Group uses interactive media to further the ongoing attention of your prospects through the development of a lead nurturing system.

The Targeted Group lead nurturing system:

Keeps your prospects interacting on your site and with your brand as they engage in new media, watch a new lesson or participate in an online discussion on your community.
Allows you to educate your most important prospects before your sales people engage.
Fully tracks your prospects' involvement and interaction online.

Reporting and Metrics

Your specific return on investment can be analyzed using information gathered from the Targeted Data System after your event.

This system:

Provides detailed participation information and behavior tracking using robust reporting and metrics.
Provides your sales staff with filtered information and familiarity with your prospects’ experience at each event and on your online community.
Displays clear metrics that report actual attention and engagement with your brand throughout the process.

The Targeted Group