Create an Online Community

The Targeted Group will design, create and manage an online community that is an extension of your website. 

Your custom community:

• Enables excitement both leading up to and after your event which provides a platform for an ongoing online conversation with your customers
• Allows your company to communicate with and retain the attention of your customers while providing compelling and desirable content about your company           
• Creates multiple integrated marketing opportunities over an extended amount of time           
• Drives traffic to your website and increases brand name exposure                            

                               Click here to view a sample online community

Targeted Data System

The Targeted Data System is a proprietary data capture, behavior tracking and lead nurturing system that utilizes a blend of software, wireless and web-based technologies.

The Targeted Data System:

• Provides companies with an efficient way to capture, qualify, and cultivate data associated with a prospect or customer.
• Allows your company to have more relevant information about each prospect and track them throughout their experience both at your event and online.  
  

Pre-Event Marketing Program

The Targeted Group helps drive your most important prospects to your event using a blend of email marketing and interact media that’s based on things their passionate about.

Your branded marketing campaign will: 

• Develop leads and creates tangible traction with interactive video email marketing.
• Introduce your customers to the online community and builds excitement for the actual event.
• Increase registration and participation at your event.
• Begin communicating your key differentiators.
• Fully track report open rates and click through rates

In-Person Interactive Event

The Targeted Group's in-person event experiences make your trade show booth or other event more effective for generating sales leads. 

The Targeted Group's in-person events:

• Provide an experience where staff, prospects, and customers can interact    
• Deliver an entertaining experience that is memorable and long lasting, whether it is a golf simulator, racing simulator or other exciting event solution       
• Leverage your online assets across multiple event experiences such as tradeshows, conventions, sales meetings, corporate outings, and more  
• Give your prospects a reason to access your online community and view their interactive lesson from the event

Online Interactive Media

After your event, keep your prospects interacting on your site and with your brand.

Your community's interactive media content will: 

• Include personalized golf, racing or other specialized lessons that utilize full-motion video and telestration. 
• Draw your most important prospects to you online community using things they are passionate about.
• Keep prospects on your community where you can communicate your message for months to years to come.

Post-Event Marketing Program

The Targeted Group's post-event marketing program will inform your event participants that their interactive golf or racing lesson is ready and will direct them to your online community.   

The post-event marketing program will:

• Reinforce your marketing message and brand penetration
• Offer an innovative communication platform with a focus on extending valuable customer relationships
• Promote the personalized and interactive video streamed lessons viewed on your community  
• Fully track and report open rates and click through rates are fully reported       
  

Lead Nurturing System

• Keeps your prospects interacting on your site and with your brand as they engage in new media, watch a new lesson or participate in an online discussion on your community. 
• Allows you to educate your most important prospects before your sales people engage.
• Fully tracks your prospects' involvement and interaction online.
  

Reporting and Metrics

Your specific return on investment can be analyzed using information gathered from the Targeted Data System after your event.

This system:

• Provides detailed participation information and behavior tracking using robust reporting and metrics. 
• Provides your sales staff with filtered information and familiarity with your prospects’ experience at each event and on your online community.
• Displays clear metrics that report actual attention and engagement with your brand throughout the process.