Turning the show on the road into the show online
Administaff, Inc. the nation’s leader in professional employer services, targets growth oriented businesses with 10-2,000 employees. Headquartered in Houston, TX, Administaff serves as a full-service human resources organization for small and medium-sized businesses throughout the United States. Administaff provides their clients with a wide array of benefits and services that are not typically available to small businesses including: Employment Administration, Employer Liability Management, Training and Development, and more. Admininistaff’s clients are in industries ranging from technology, engineering, and healthcare to financial services.
The Administaff Challenge – How do we stand out from the crowd?
Administaff faced a challenge: How do we generate new business by informing our prospects of who we are and why our story is unique? The majority ofprospects understood Administaff simply as a payroll services company. Administaff wanted their prospects to know they offered much more with a wider range of services. Therefore, if their sales team could create more engagement with their prospects, then they would have a greater opportunity to tell their story and sell their services.
The Targeted Group Solution
The Targeted Group solution began with a “Pilot” version of the Sales Accelerator Program. The turnkey solution enabled Administaff to connect with their most important existing and prospective clients. By delivering an engaging and exciting experience at their trade shows, combined with their prospect’s passions, resulted in attracting a large number of prospects. Each prospect received a custom branded, personalized video lesson that drove them back to their online web portal called, The Administaff Golf Academy.
The Sales Accelerator Program
- Create a dynamic online “community” around the Administaff brand, regional events and tradeshow marketing program
- Employ new media and interactive tools to gain attention of prospects and clients while increasing brand awareness and recognition
- Foster ongoing interest and engagement before and after events that provides lead development and customer acquisition
- Develop versatile assets that can be leveraged across several platforms Eg: trade shows, regional events, golfers and prospects
- Create interactivity and community online
- Increase education and brand penetration
- Provide tangible and valuable reasons to stay on the website and keep coming back throughout the year
Turning Contacts into Contracts
The Targeted Group revealed projections of $7 to $12 Million Dollars in revenue growth for Administaff by implementing The Targeted Group Tier One Program. Administaff launched their Tier One Program during the beginning of Fourth Quarter 2008. Administaff is scheduled to participate in 25 events throughout the 2009 calendar year in which they will incorporate The Targeted Group and their Sales Accelerator Program.
