Ally Bank, a client of The Targeted Group, has won a Forrester Groundswell Award for their innovative use of social media to engage consumers. We would like to congratulate Ally Bank on being committed to using Social Media as a big piece of their customer relationship and marketing strategies.
Ally Bank selected The Targeted Group to help manage their Straight Talk blog, provide strategic social media direction, and develop best practices to optimize the blog for consumer engagement. The Targeted Group provided 24/7 moderation and monitoring of the Straight Talk blog to provide the highest level user experience and to quickly connect Ally directly with consumers. Through tools like their Straight Talk blog, Ally Bank’s mentions in social media have increased 38 percent.
“The Targeted Group was honored to be selected as Ally Bank’s strategic partner for their Straight Talk blog,” said Richard Brasser, Chief Executive Officer of The Targeted Group. “As with all of our clients, our goal was to help Ally Bank effectively use social technologies to achieve their business goals. We’re thrilled to have those efforts recognized with this award.”