The Targeted Group, a business-focused social media solutions provider, announces that its President and CEO, Richard Brasser, is featured as a contributing author in Jeffrey Gitomer's best-selling new book, Social BOOM! How to Master Business Social Media.
Gitomer's book is focused on the "big four" social media environments: Facebook, LinkedIn, Twitter and YouTube, and provides readers with ways to use these tools to enhance their business. "Social Boom is here. And it's your turn to get involved in a way that your customers consider valuable", said Gitomer in a promotional video for this book.
Gitomer's book also includes a compilation of top insight from many of the most influential people in the world of business-focused social media. Brasser's chapter, entitled "The Secret Door: 8 Steps and You Are IN!" provides readers with tangible advice on how to utilize social media to connect with key executives, avoiding the many barriers typically found using traditional methods. Brasser describes the best strategies to leverage social media to navigate around these hurdles to find the "secret door" to success.
"It was an honor and privilege to join the team of contributing writers for Jeffrey Gitomer's new book Social Boom" says Brasser. "This collection of top thought leaders in social media put together one of the most useful and valuable collections of business focused social media advice available today."
Gitomer's book was released on March 29, 2011 on Amazon.com. For more information about The Targeted Group's business-focused social media services please visit www.thetargetedgroup.com.