Social networking’s power of influence is having a resounding impact on the landscape of corporate marketing. Small and large companies alike have started to embrace this powerful way of communication in an effort to connect and deepen relationships with their customers and prospects. However, the challenge of how to most effectively tackle the strategic approach can be quite daunting, especially for small business owners.
Recognizing this need, communications provider, Avaya, launched a ten city tour to educate small business owners on the importance of implementing social networking into their existing strategy as well as arm them with the tools and knowledge to succeed.
Avaya commissioned social media expert Richard Brasser from The Targeted Group to conduct a free interactive workshop which lead business owners through the world of social networking while giving them the strategies to leverage the most popular tools in a business environment.
“Avaya has really provided something of great substance for small businesses. Helping these companies understand how social networking can grow their business is of great value and positions Avaya as a true solution provider in the marketplace. Working with the Avaya team has been an honor and an extremely rewarding experience.” Richard Brasser, CEO, The Targeted Group
“The Targeted Group’s development and execution of the workshop series was exceptional. It was wonderful to see the attendees ‘get it’ and express the immense value that was delivered. Leveraging our partnership with The Targeted Group has been an incredible success and a testimony to their expertise.” Lisa Penn, North American Marketing Programs, Avaya
The workshop was held in ten cities across the US and Canada: Toronto, New York City, New Jersey, Chicago, Atlanta, Tampa, Houston, Denver, Sacramento and Los Angeles.
