The Targeted Group announces that Craig A. Fleming has joined the company as President of its Global Direct Selling Division. In this role, Mr. Fleming is responsible for overseeing the growth and expansion of their enterprise management of social media.

Mr. Fleming began his career in Direct Selling with The Kirby Vacuum Cleaner Company while attending college. He spent 12 years with The Kirby Company after graduation – selling, operating his own Distributorship and running the companies Professional Management Training Programs. In addition, he worked at Direct Selling Companies, Fuller Brush, Melaleuca, National Motor Club and Dorling Kindersley Family Learning.

Mr. Fleming became the Chairman/CEO and President of Media Arts Group Inc. building the largest art based publishing company in the world around artist Thomas Kinkade. With 5,000 retail locations worldwide and retail sales of $350 million, Media Arts became the first art-based company to ever reach the New York Stock Exchange.

“Craig’s understanding of the operations and successful sales force growth in the direct selling industries will resonate with clients and better enable us to meet their needs through our social media management software system. We are thrilled to have such an industry expert lead our direct selling division” said Greg Gentner, Chief Operating Officer for The Targeted Group.

Having ran and built eight successful companies Mr. Fleming understands the challenges and opportunities of communications across a diverse organization. With the ever present issues facing growing business’s today, he realizes the impact of social media and the inherit challenges for fast growing organizations. With a company’s brand and reputation on the line, everyone needs to understand the importance of approved content control and the serious impact surrounding the company’s messages. Headquartered out of Orlando Florida, Mr. Fleming is actively involved in the community, the arts and various philanthropic and business ventures.