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The Targeted Group’s CEO Richard Brasser to speak at PGA Magazine’s 2010 Golf Travel Marketing Summit


PGA Magazine has selected social media expert Richard Brasser as a keynote speaker for the 2010 Golf Travel Marketing Summit. The conference is designed to provide an overview of the $18 billion golf travel market and highlight some of the exciting opportunities for resorts, destinations and tourism boards within the golf arena.

The 2010 PGA Magazine Golf Travel Marketing Summit will be held August 17 from 1pm - 5pm and August 18 from 8am - 12pm at The Venetian Resort Hotel Casino.

Richard Brasser will share his expertise and strategy insights about golf travel marketing in his Wednesday morning session entitled "Refueling the Golf Travel Industry with Social Technologies".

“Social media and other interactive technologies can dramatically increase the penetration and adoption of a golf resort’s marketing message,” Brasser reports. “However, developing a solid strategy based on metrics, objectives and real results can be challenging. This session will provide the essential steps for developing real industry engagement using these powerful tools.”

Richard Brasser has helped some of the nation’s leading brands create their social networking strategies and successful interactive media initiatives. Aiding companies such as Siemens, Citibank, Avaya and Pepsi, Richard has honed his understanding of how to create real engagement, both in person and online.

 

Social Media expert Richard Brasser speaks about Social Media’s Impact on Business at ACG Charlotte’s May Event


Social media is having a resounding impact on the way companies conduct business. However, it can be a challenge to companies large and small to map out tangible strategies to leverage these new capabilities. Recognizing this need, the Charlotte chapter of The Association for Corporate Growth (ACG) has asked social media expert Richard Brasser to give a presentation on this subject to their local members during an event at the Duke Mansion on May 11, 2010.

Richard Brasser’s presentation entitled “Social Media’s Impact on Business” will educate attendees on social media best practices, focused specifically on the private equity, investment bank and large professional services industries. Brasser will discuss the importance of implementing social media into one’s existing marketing program, and will arm attendees with knowledge needed to create their own successful social media strategy.

With over 10 years of experience in the interactive media world, Richard Brasser has become one of the leading experts in social media and online marketing. As an acclaimed presenter, author and thought leader, Richard has been a speaker at the Inc. 500 Conference and is a member of the Social Media Task Force for NASDAQ. In addition, Richard’s executive acumen has been recognized as the Charlotte Entrepreneur of the Year in 2003, Business Person of the Year by the NRCC, and a recipient of the National Leadership Award by the Business Advisory Council.

 

The Targeted Group’s COO Greg Gentner to lead session titled “Business Focused Social Media Networking” at the CNL Lifestyle Properties Partner Summit


CNL Lifestyle Properties, a real estate investment trust (REIT) focused on lifestyle properties, has asked social media expert Greg Gentner to present at their Partner Relationship Summit May 5th – 7th in Orlando, Florida.

Greg Gentner, Chief Operating Officer of The Targeted Group, will lead the break out session “Business Focused Social Media Networking”. This session will give attendees the answers to the most burning questions related to social networking including what is social media networking, why should you care about it, and how do you create a strategy that positively impacts your operation.

In all, this interactive session will include insights on strategy, tools, technology, and case studies that can make a substantial impact for your company. Attendees will learn the important steps necessary to leverage the best opportunities and create a successful plan of action.

Having worked with some of the nation’s leading brands, Gentner understands the essential steps for creating social media strategies that align directly with overall business objectives. His wealth of experience has helped him become one of the leading experts in social media strategy and the operational aspects of social networking, while his financial background and analytical skills help clients determine tangible metrics to achieve maximum success.

 
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