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The Targeted Group powers the PGA Professionals’ Guide to Travel through its social media platform


Social media is one of the most compelling and valuable new resources for PGA Members and the golf community as a whole. Understanding and utilizing this new medium is an effective way for PGA Professionals to communicate their golf travel insights and experiences to the public. Recognizing this opportunity, PGA Magazine chose The Targeted Group and their online platform to integrate social media into a golf travel community for PGA Professionals and golfers worldwide.

The Targeted Group’s solution was to create the PGA Professionals’ Guide to Travel, a robust social networking community that was unveiled at the 2010 PGA Merchandise Show in Orlando, Florida.

The PGA Professionals’ Guide to Travel is a revolutionary online community where PGA Members can share their travel experiences, knowledge and expertise in a dynamic and engaging social networking environment. Other members of the community will also be able to comment, contribute and connect with the PGA Member experts. This new community will empower its members with the tools and techniques that social media provides, while expanding their connections and knowledge of golf travel.

“We are very pleased with The Targeted Group’s development and implementation of the PGA Professionals’ Guide to Travel. This community creates a wonderful opportunity for PGA Members to use social media to share their expertise and knowledge, and we’re excited to provide this resource to our PGA Magazine readers and other golf enthusiasts.” Kirk Pagenkopf -- Publisher, PGA Magazine

Become a member of the PGA Professionals’ Guide to Travel. The beta version is located at http://pga.thetargetedgroup.com.

 

The PGA Connectivity Lab at The 2010 PGA Merchandise Show to be staffed by Social Media Expert Richard Brasser


From PGA.com -- PALM BEACH GARDENS, Fla. -PGA Magazine and PGA Worldwide Golf Exhibitions announced today that they will unveil the PGA Connectivity Lab at the 2010 PGA Merchandise Show set to convene January 28 -30 in Orlando, Fla. The Lab (booth #2763) will be in the Golf Products & Services area next to the PGA Magazine booth (booth #2863).

The PGA Connectivity Lab will provide PGA Professionals with an insight into the new world of social media, offering best practices on ways it can help them improve their operations. PGA Professionals are already embracing this technology and using media like Facebook and Twitter to help grow their respective businesses in teaching, retailing, tee times, tournament & outings and much more.

The PGA Connectivity Lab will be staffed by Richard Brasser, CEO of The Targeted Group, and his team of experts. With over 10 years of experience in the interactive media world, Richard has become one of the leading experts in social media and online marketing and has helped some of the nation's leading brands such as Siemens, Citibank Smith Barney, Pepsi and RSM McGladrey in creating and honing their strategic marketing programs.

"I am excited to be a part of this initiative and look forward to sharing my knowledge of social media with PGA members interested in engaging these unlimited new marketing strategies and technologies into their businesses," said Brasser. "My staff and I will be on hand all week at the PGA Connectivity Lab, ready to educate members on the wide range of benefits the world of social media offers."

PGA Professionals Suzy Whaley, Brad Redding, Ted Frick, Dave Harner, and Tony LaFrenere will make appearances at various times to share how they have employed the benefits of social media to grow and expand their own business operations.

"Both the PGA Show team and PGA Magazine believe it is essential to continually provide PGA Professionals with the latest trends and information on how they can grow their operations," said Rick Summers, President and CEO of PGA Magazine. "We believe that this area will allow PGA members the opportunity to learn from experts like Richard Brasser and their fellow PGA members on how they too can implement these tools and benefit from new social media platforms."

 

Avaya teams up with The Targeted Group to provide social networking value for small business


Social networking’s power of influence is having a resounding impact on the landscape of corporate marketing. Small and large companies alike have started to embrace this powerful way of communication in an effort to connect and deepen relationships with their customers and prospects. However, the challenge of how to most effectively tackle the strategic approach can be quite daunting, especially for small business owners.

Recognizing this need, communications provider, Avaya, launched a ten city tour to educate small business owners on the importance of implementing social networking into their existing strategy as well as arm them with the tools and knowledge to succeed.

Avaya commissioned social media expert Richard Brasser from The Targeted Group to conduct a free interactive workshop which lead business owners through the world of social networking while giving them the strategies to leverage the most popular tools in a business environment.

“Avaya has really provided something of great substance for small businesses. Helping these companies understand how social networking can grow their business is of great value and positions Avaya as a true solution provider in the marketplace. Working with the Avaya team has been an honor and an extremely rewarding experience.” Richard Brasser, CEO, The Targeted Group

“The Targeted Group’s development and execution of the workshop series was exceptional. It was wonderful to see the attendees ‘get it’ and express the immense value that was delivered. Leveraging our partnership with The Targeted Group has been an incredible success and a testimony to their expertise.” Lisa Penn, North American Marketing Programs, Avaya

The workshop was held in ten cities across the US and Canada: Toronto, New York City, New Jersey, Chicago, Atlanta, Tampa, Houston, Denver, Sacramento and Los Angeles.

 

 
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