Social Media Marketing Agency

Richard Brasser
@RichardBrasser

With over 14 years of experience in the interactive media world, Richard has become one of the leading experts in social media and interactive marketing. As an acclaimed speaker, author and thought leader, Richard has been a speaker for the Inc. 500 conference, an “Entrepreneur Roadmap” board member for the Kauffman Foundation, Technology Chairman for MENG and a member of the Social Media Task Force for NASDAQ.

Since founding the company in 1999, Richard has helped some of the nation’s leading brands create their social networking strategies and successful interactive media initiatives. Aiding in strategic marketing programs for companies such as SAP, Intuit, IBM, Citibank Smith Barney, Avaya Nortel, GMAC, Pepsi and RSM McGladrey, Richard has honed his understanding of how to create real engagement and long lasting value using social strategies.

Greg Gentner
@GregGentner

Having worked with some of the nation’s leading brands, Greg Gentner understands and can communicate the essential steps for creating social media strategies that align directly with overall business objectives.  Greg is responsible for the successful activation and execution of social media solutions for corporate clients.  His wealth of experience has helped him become an expert in the operational aspects of social networking, while his financial background and analytical skills help clients determine tangible metrics to achieve maximum success.

Kristen Lawrence 
@KristenLawrence

Kristen Lawrence is a social media expert in the fields of social media strategy and consulting, social media management software, content strategy and digital marketing. As Senior Social Media Strategist at The Targeted Group, Kristen is the key contact for social media strategy implementations and has lead social campaigns for companies including SAP, Avaya, LexisNexis, CSC, and more.

Kristen is also an acclaimed speaker and presenter. Having led social media workshops across the country as well as webinars with global audiences, Kristen has helped hundreds of businesses with the activation and deployment of successful social media initiatives.

Kristen is passionate about helping companies implement innovative strategies that translate into tangible business ROI, and strives to continually execute the most effective social media initiatives for The Targeted Group’s clients.

Patrick Shaw

Patrick Shaw has over 15 years of consulting experience with Fortune 500 companies spanning the financial services, travel, and telecommunications industries. He has led strategy and project engagements with many leading institutions in both North America and Europe. For the past three years Patrick has been the lead Strategy Consultant for one of the world's largest Internet banking groups. Patrick holds a Master of Science Degree from the University of Virginia in Systems Engineering.

Jerry Tylman

Jerry Tylman has 20 years of financial services consulting experience. He has led strategy and project engagements at many leading financial institutions in North America. Prior to founding Greenway Solutions, Jerry was a Founder and CEO of Vicious Systems, a 65 person professional services firm that provided Web Technology and CRM services to Fortune 500 companies. From 1986 - 1998 he was a Vice President at American Management Systems where he managed the firm's Interactive Services Practice.

Theresa Payton

Theresa Payton is a specialist at creating innovative solutions to protecting, retaining, and caring for critical information assets, proactive planning for security issues and business problems. Theresa was the Chief Information Officer for President George W. Bush. Payton was honored with the 2009 Charlotte Women in Business award from the Charlotte Business Journal.  She is a former recipient of other regional awards including Charlotte's 40 Under 40, Five Outstanding North Carolinians, Ten Outstanding Young Charlotteans, and Charlotte's Woman of the Year.

Nick Panayi

Nick Panayi is a Marketing and Strategic Planning executive with 19 years experience and a diverse background in technology-related industries. His business travels brought Nick from his beginnings as a product manager for a pioneering online services startup in the early 90s, to Compaq Computers for 8 years in a variety of Marketing, Strategic Planning and Corporate Development roles, and finally to Avaya where he spent 8 years in executive-level Strategic Planning and Marketing positions. 

Caitlin McCabe

Caitlin McCabe helps both marketing agencies and direct clients enter the social media space by strategizing completely customized campaigns that entail all facets of a marketing program – from initial social mapping to detailed ROI reporting upon completion. The grassroots information she is able to garner through proprietary processes serves clients with insights that they have been able to apply to both their social media efforts and their traditional media practices.